Cultural Alignments

In collectivist cultures, the interests of the group tend to be more important than those of the individual. “We” comes before “I.” These cultures value responsibility, discipline, humility, and helpfulness. Collectivism is usually associated with Eastern countries, such as China, South Korea, and Vietnam.

On the other hand, individualist cultures tend to place the interests of the individual before those of the group. “I” comes before “we.” These cultures value independence, freedom, creativity, and personal fulfillment. Individualism is usually associated with Western countries, such as the United States, Canada, and the United Kingdom.

This self-directed illustration project was done during my final year of study at Capilano University’s Bachelor of Design in Visual Communication.

wwii tiger tank battle of the bulge video game art painting

The Last Stand

/Posted by: viv
This illustration was inspired by the Battle of the Bulge in WWII. Created for...


/Posted by: viv
Dearthstone was a mentorship project that was done under the guidance of Jonathan Tiong,...

Mount Brutal

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Applied Arts magazine collaborated with the IDEA School of Design at Capilano University to...

Virtual Reality

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This cover illustration was created for Capilano Courier's featured article about virtual reality. The...

Lineart Styles

/Posted by: viv
This dinosaur was created in Vault 100’s character design club. The focus of the...